Compact entry into the world of Mercedes-Benz premium sedan cars

Compact entry into the world of Mercedes-Benz premium sedan cars

Compact entry into the world of Mercedes-Benz premium sedan cars

The FINANCIAL -- The new A-Class Sedan will be built in Aguascalientes, Mexico, and Rastatt, Germany, and was developed in Sindelfingen, Germany.

The new model will be presented to the general public for the first time at the Paris Motor Show (4 to 14 October 2018). Mercedes-Benz already presented the A-Class L Sedan at this year's Auto China in Beijing in April. This sedan model was developed exclusively as a long-wheelbase version for the Chinese market and is also produced there exclusively.

"Following the successful start of the A-Class, things at Mercedes-Benz are happening in quick succession with regard to the new family of compacts. In response to the wish of many customers, we now offer the A-Class for the first time also as a sedan car", says Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing and Sales. "Anyone looking for a compact, sporty sedan with a separate boot now has a new attractive alternative. It will enable us to win new customers for Mercedes-Benz“.

The new generation of compacts has made a key contribution to the rejuvenation and image change of the Mercedes-Benz brand. The launch of the four-door CLA Coupé CLA in the USA in 2013 was the first time a compact car from Mercedes-Benz was sold on the American market. In 2017, nearly one in two buyers of a compact car from Mercedes-Benz in the USA had previously driven a competitor vehicle, and more than 50 percent of the CLA customers were new at Mercedes (first-time buyers and conquests).

The A-Class established today's compact car segment of Mercedes-Benz in 1997 and since then more than six million compact car models have already been delivered worldwide. The A-Class Sedan as the seventh model further expands the range of compact cars from Mercedes-Benz. A logical addition, because with the C, E and S-Class, Mercedes-Benz has more premium sedan competence than most other manufacturers.