Daimler Financial Services Invests in Soul Machines

Daimler Financial Services Invests in Soul Machines

Daimler Financial Services Invests in Soul Machines

The FINANCIAL -- Daimler Financial Services, the financial and mobility services captive of german premium car and commercial vehicle company Daimler AG, announced at the Gartner Symposium in Orlando (FL) a strategic investment in Soul Machines, a ground-breaking New Zealand company re-imagining how humans connect with machines, to further develop the combined use of artificial and emotional intelligence.

Daimler is one of the first premium brands in the automotive sector to develop emotional intelligence use cases based on Soul Machine’s technology.

Customer Experience: Use Case for Call Centers

Daimler Financial Services and Soul Machines already presented digital avatar "Sarah" in February at Mobile World Congress in Barcelona. Since then, "Sarah" was successful in answering most frequently asked customer questions during an internal pilot at one of the company’s call centers in the USA. Daimler Financial Services plans to use Soul Machines' technology to optimize the customer experience through artificial and emotional intelligence. Digital avatar "Sarah" will be able to support customers like a personal concierge. Thanks to Emotional Intelligence, the machine will be able to recognize the most diverse individual customer needs and offer the right information at the right time.

For customers, this means communicating with a convenient, voice-controlled and emotionally intelligent touchpoint. This brings Daimler Financial Services at the forefront of a changing environment, as the share of online business is increasing significantly and customers are making their purchasing decisions on digital platforms. 

Digital Avatars: Machines with emotional intelligence

Soul Machines is a New Zealand company, founded in 2016, specializing in the space of digital avatars and emotional intelligence. The company brings technology to life by creating incredibly life-like, emotionally responsive, artificial humans with personality and character that allows machines to talk to humans face-to-face.