The FINANCIAL -- CINCINNATI -- P&G-owned hair care brand Herbal Essences and the Royal Botanic Gardens, Kew – are partnering together to bring cutting edge botanical science to our line-up of amazing shampoos and conditioners. This partnership is rooted in Kew’s expertise in plants. Herbal Essences is the first-ever global hair care brand to have its botanicals endorsed by the Royal Botanic Gardens, Kew.
Based in the UK, Kew is known as the global authority on plants, and with its living and scientific plant fungal collections, is the most biodiverse place on earth.
According to Procter & Gamble, every day, Kew scientists working in more than 115 countries across the globe use their botanical expertise to identify plants and study their uses. Kew’s unrivalled collections have around 8.5 million items, including 7 million dried plants, 1.25 million dried fungi, a living collection of over 19,000 plant species and the world’s largest wild plant DNA and tissue bank. Kew scientists are verifying the botanicals in Herbal Essences’ bio:renew products. Bio:renew technology has active antioxidants to help fight environmental factors such as water impurities that can compromise the integrity of hair. Hair Health. Botanicals endorsed by Kew.
Lynn Hicks, Herbal Essences North America Brand Manager, explains why the partnership was a natural fit, saying, “Kew’s dedication to researching and conserving the wonders of nature through science is a mission close to our brand’s heart.” She continues, “This is all about beauty rooted in plant science. It speaks to our commitment to deliver beautiful hair with the help of Kew’s knowledge of natural ingredients.”
Professor Monique Simmonds, Deputy Director of Science for the Royal Botanic Gardens, Kew echoes this sentiment for the partnership, stating that, “Our work is authenticating the botanical ingredients that are in Herbal Essences shampoos, which means that they have been endorsed by Kew scientists.” Herbal Essences’ Kew endorsement is just the start. The exciting partnership merges Kew’s botanical mastery with P&G’s consumer understanding and formulation knowledge, making it possible to identify performance botanicals across the company’s entire beauty portfolio to help drive future innovation in the naturals space.