The FINANCIAL -- On March 29, SAS will be opening its ninth direct route to the USA, taking the number of flights operated by the company each year between Scandinavia and the USA to 6,800, carrying some 1.6 million passengers. This new development further strengthens SAS’s position as the airline with the most robust offering from Scandinavia to North America.
As part of a major expansion of its long haul routes, SAS is today announcing the launch of a year-round service from Copenhagen to Boston with daily departures. SAS is the first airline to fly direct to Boston from Scandinavia.
The company recently cut the ribbon on a new route from Stockholm to Los Angeles, and will start flying to Miami in September. SAS already operates services between Scandinavia and New York, Washington DC, Chicago and San Francisco, according to SAS.
In this way, SAS will continue to strengthen its offering to frequent flyers travelling between the USA and Scandinavia. During 2016, SAS is set to operate around 500 flights between Boston and Copenhagen alone, bringing the company’s total number of flights between Scandinavia and the USA to 6,800 or 1.6 million seats.
“We are the airline with the most robust offering for people looking to travel between Scandinavia and the USA. Our North American long-haul route expansion underlines this fact. Copenhagen-Boston is our ninth route, which, together with the new routes from Copenhagen and Oslo to Miami, will bring us to 11 USA services by September. Our focus is on making life simpler for frequent flyers, a group of people who are increasingly demanding direct and flexible options for travel to the USA,” says SAS Group CEO Rickard Gustafson.
The Copenhagen-Boston route is aimed at both leisure and business travelers, and has been designed to meet the rising demand for direct and daily departures shown by companies in the hi-tech, finance and medical sectors, as well as institutes of higher education. SAS expects to see a significant proportion of travelers to and from the rest of Scandinavia using Copenhagen Airport as a seamless transit hub.
Initially a Boeing 737-800 with 92 seats will operate the route. After a short while a Boeing 737-700 will be used, with space for 86 passengers, 20 of which will be Business class whilst 66 will be Go class seats. The route will be operated by PrivatAir using an SAS livery plane with a new cabin configuration. Departure and arrival times for the route have been set so that they fit in with connections to and from Copenhagen and other central airports in Scandinavia and Northern Europe, including Brussels, Hannover and Düsseldorf.