The FINANCIAL -- NY - IBM is making it faster and easier for B2B (business-to-business) organizations to deliver the same compelling customer engagements typically found in a B2C (business-to-consumer) setting. Available this Wednesday, IBM B2B Commerce transforms the complex B2B buying process by providing customers with a more engaging and simplified experience that ensures they can easily find and purchase the products they need across any channel or device. B2B organizations can quickly build these advanced B2B digital storefronts in just minutes with no technical experience required, according to IBM.
While the U.S. B2B ecommerce market was predicted to reach $559 billion in 2013 according to Forrester Research – more than twice as big as B2C ecommerce sales – a vast technology gap remains in how businesses engage, buy and sell products and services from one another. Most B2B organizations still rely on inadequate systems to engage the customer – from online catalogs to manual sales processes – that make it difficult to execute and manage increasingly complex B2B transactions. As mobile, social and digital channels become the standard in consumer transactions, B2B buyers want to engage with the same ease and simplicity that they expect as a typical consumer.
Delivered through the IBM Smarter Commerce initiative and powered by the company’s market leading WebSphere Commerce solution, IBM B2B Commerce provides new drag-and-drop features that make it easy for organizations to build engaging B2B storefronts right out of the box. The solution helps B2B organizations quickly model complex buying scenarios and procurement processes while also supporting extended routes to market with business partners. By bringing omni-channel capabilities to B2B customers, partners and field sales teams, organizations can expect an increase in customer satisfaction and revenue while reducing total cost of ownership and the need for hands-on support, according to IBM.
“With so many office supply vendors to choose from, it is critical for us to make it as easy as possible for our customers to order the products they need for their business across our expanding portfolio of offerings,” said Ritesh Patel, Chief Information Officer at Office Brands, Australia’s largest independent office products dealer. “The new IBM capabilities empower us to dramatically simplify the B2B buying process with familiar B2C-like functionality to create a differentiated experience tailored to each of our customer’s specific business needs, roles and entitlements,” Patel addd.