New IBM Mobile Services Tap Analytics and Cloud to Drive Workforce Productivity and Customer Satisfaction

New IBM Mobile Services Tap Analytics and Cloud to Drive Workforce Productivity and Customer Satisfaction

New IBM Mobile Services Tap Analytics and Cloud to Drive Workforce Productivity and Customer Satisfaction

The FINANCIAL -- N.Y. - IBM announced new additions to the Mobility Services portfolio of solutions to help enterprise clients see maximum business benefit leveraging mobile. The offerings include a new analytics solution that gives global businesses the tools needed to fine tune their mobile initiatives. In addition IBM is announcing a new desktop-as-a-service offering that brings all the capabilities of a powerful desktop to mobile devices in a pre-packaged subscription service delivered on the IBM Cloud, according to IBM.

As mobile adoption continues, businesses must obtain a clear line of sight into the performance of their infrastructure, from the individual device through to the server and applications. The challenge will grow dramatically as this device explosion continues—according to Juniper Research, over 1 billion employee-owned smartphones and tablets will be in use throughout enterprises by 2018.

With these new Mobile Services offerings, IBM removes the burden of integrating, maintaining and supporting this new infrastructure while addressing concerns around major IT issues such as security and compliance. As a result, companies can focus on rolling out applications to thousands of mobile devices in a matter of hours rather than months while giving global workforces quick and secure access to these applications as well as their data and personalized desktops, according to IBM.

“The trifecta of mobile, cloud and analytics services are turning the mobile device into a powerful business tool that lets companies quickly use them for sales, marketing and employee productivity,” said Rich Esposito, general manager, Mobility Services, IBM. “Now these businesses need the tools that let them manage the performance of their applications to make sure they deliver impactful results from any individual’s device of choice,” he added.