The FINANCIAL -- Armonk, NY -- IBM reported strong online and mobile sales for Cyber Monday 2014, capping a record five-day span for holiday shopping, based on consumer transaction data analyzed in real-time by the IBM Digital Analytics Benchmark. The data-driven insight gives retailers and marketers more than 370 performance indicators to benchmark themselves against industry peers to drive more targeted customer engagements, according to IBM.
Heading back to work, consumers clicked their way to the best deals on Cyber Monday – which remained the busiest online shopping day of the holiday season. Online sales grew 8.5 percent compared to 2013, with mobile sales up 27.6 percent year-over-year. New York City also continued its run as the top U.S. city for online shopping, retaining the top spot on both Black Friday and Cyber Monday.
IBM reported strong growth on Thanksgiving and Black Friday, culminating with a record five-day ‘Cyber Week’ period for online shopping. From Thanksgiving through Cyber Monday, overall online sales increased 12.6 percent, with mobile sales up 27.2 percent compared to the same period in 2013. iOS devices continued to lead in mobile shopping with traffic more than twice, and sales nearly four times, that of Android devices during Cyber Week.
“For the first time mobile devices drove more than half of Thanksgiving online traffic, a trend that continued throughout Cyber Week," said Jay Henderson, Director, IBM Smarter Commerce. “As the holiday shopping season becomes less concentrated on a single day, retailers and marketers took advantage by making it easier for consumers to find the best deals on the go, whenever and wherever they chose to shop.”
The IBM Digital Analytics Benchmark is delivered to clients through the company’s Smarter Commerce initiative, which combines innovation from $3.5 billion invested to develop the industry’s leading customer engagement platform with expertise working with 8,000 global brands and 35,000 commerce engagements, according to IBM.