The FINANCIAL -- Delta Air Lines is targeting fliers from Central America to the U.S. with a new Spanish-language advertising campaign focused on customer travel experiences in order to building awareness and loyalty.
Delta’s new campaign which mainly targets U.S.-bound customers from Guatemala, Honduras and El Salvador also includes Costa Rica, Panama and Nicaragua. The campaign highlights customers’ real life moments, using a personal tone that captures the spirit of family, friends and the fun of traveling and reflects the local flavor of Central American and U.S. markets, according to Delta Air Lines.
Another one of the campaign’s objectives is bringing awareness of Delta’s new routes in New York and Los Angeles, as well as positioning Delta as an airline that meets its customers’ needs while connecting to them in a meaningful and relevant way. In New York, Delta continues to build on last year’s momentum while emphasizing in its nonstop routes to Latin America and the Caribbean. The airline is largest and fastest growing carrier, providing service to more destinations from New York-LaGuardia and New York-JFK combined than any other airline.
“We are proud to offer our service to Central American travelers who see Delta as the preferred carrier to take them to their friends and families in the U.S.," said Jose Antonio Torres, Delta’s general manager for Central America. “This new campaign shows how customers can access our global network, enjoy an enhanced travel experience and partake in the benefits of Delta’s commitment to the region.”
In Los Angeles, Delta will highlight its position as the market leader in number of flights to Latin American destinations, as well as its increased partnership with Aeromexico. With flights to 13 cities including San José, Costa Rica; Liberia, Costa Rica; San Salvador; Guatemala City; Belize City; Cancún; Ixtapa/Zihuatanejo; Manzanillo; Guadalajara; Puerto Vallarta, Mazatlan, Monterrey; and Managua from June 6, Delta serves more destinations in the region than any carrier. Once in Los Angeles customers from Latin America have many options for connecting with destinations in other Western states and Northern California cities.
The campaign, which started this month, will run until December, 2015.