South African Airways still a ‘cool’ and relevant bran

South African Airways still a ‘cool’ and relevant bran

The FINANCIAL -- South African Airways (SAA)  has again been given the green light by the youth of the country, by being voted the ‘coolest’ domestic airline, at an annual reward ceremony where the hippest and happening brands are announced.

“Getting the thumbs up from our young people on the eve of 16 June when we celebrate Youth Day in South Africa, is heart-warming. It shows that we are making an impression on the leaders of the future and those who will become our customers as time goes by.

“Awards demonstrate that the airline can rightfully take its place as one of the leading airlines in the world, despite the challenges it faces. Awards also engender a sense of pride in the airline from customers and airline employees alike,” says Nico Bezuidenhout, SAA Acting CEO.

South African Airways is an award winning airline and scoops a number of accolades every year. This is the ninth year in which SAA has been voted as one of the coolest brands in South Africa, making it almost a decade of wins, according to South African Airways.

The 11th Sunday Times Generation Next Survey Awards took place at the Sandton Convention Centre on Friday, May 9. These awards recognise the best and the coolest brands in South Africa as indicated by South Africa’s youth.

With the latest selection of coolest brands, SAA finds itself in the company of personalities such as Cassper Nyovest who for the first time was awarded coolest music star; Nike (coolest overall brand); Doritos (as the coolest snack), Some of the other award winners were Sandton City as coolest Shopping Centre; Metro FM as coolest Radio Station and FNB as the coolest bank; Identity (coolest SA fashion brand); Sandton City (coolest shopping mall).

The new winners this year include Mercedes Benz, which won the Coolest Motor Vehicle award, Cape Town, which was voted Coolest Holiday Destination, and KFC claimed Coolest Fast Food Place. Whatsapp remained the leading Coolest Social Media Platform and Coolest Cellphone Application amongst the youth.

The survey to establish what the next generation thinks, recognises South Africa's most-loved brands, products and celebrities in 72 categories voted for by over 5,400 youth aged 8 to 23.

The long list of awards which SAA wins annually spans a spectrum of disciplines, from Best Airline in Africa and on-board catering to service delivery.