The FINANCIAL -- The multi-season partnership was signed at Etihad Airways’ Innovation Centre in Abu Dhabi, and was attended by senior members of both organisations’ leadership teams.
Players from the football club were also in Abu Dhabi for the announcement, including Saudi national players, Mohammed Al-Sahlawi; and Ibrahim Ghaleb; and international stars Ahmed Musa and Noureddine Amrabat.
In addition to appearing on players’ shirts on all home and away games, Etihad Airways will work closely with Al Nassr on areas of brand partnership, marketing, customer and loyalty initiatives, social media outreach, inflight programming and travel trade support, according to Etihad.
The new Al Nassr shirt, bearing the Etihad Airways logo, will make its debut on Thursday 30 August, when the team takes on Ohod at the Prince Mohammad bin Abdulaziz Stadium in Medina.
One of Saudi Arabia’s most popular football clubs, Al Nassr was formed in 1955 and plays its matches at the King Fahd Stadium and Prince Faisal bin Fahd Stadium. Wearing its home colours of yellow and blue, the club’s nickname is “The International” due to is famous history in global competitions.
Etihad Airways has built a portfolio of international sports sponsorships which includes the Formula 1™ Etihad Airways Abu Dhabi Grand Prix, Manchester City FC, and the Abu Dhabi HSBC Golf Championship.
Etihad Airways currently operates 77 flight per week to Saudi Arabia; three return flights a day to Riyadh, three return flights a day to Jeddah, and four return flights a day to Dammam, as well as daily seasonal flights to Medina.