Williams Lea widens offering to customers in Germany

Williams Lea widens offering to customers in Germany

The FINANCIAL -- Williams Lea, subsidiary of Deutsche Post World Net and leading global provider of Corporate Information Solutions, is successfully moving ahead with its expansion strategy. Company will start operating in Germany under the brand Williams Lea Deutschland. As part of this expansion, Williams Lea Deutschland will take over Deutsche Post's document management business with more than 2,800 employees at more than 60 locations in Germany.

 

The launch has been marked with the announcement of a multi-year exclusive partnership with The Reader's Digest Association, Inc (RDA), the world's largest global publisher and direct marketer. The relationship represents a managed cost base of over 700 million euros over the contract duration and will see Williams Lea deliver outsourced print procurement and marketing solutions to RDA's operations in 19 countries with the global transfer of 100 RDA employees.

 

"Williams Lea's development in recent years is a true success story," said Dr. Frank Appel, member of the Board of Management at Deutsche Post World Net. As the German mail market stagnates, Deutsche Post's strategy of investing in global growth markets is really paying off."

Since being acquired by Deutsche Post World Net at the beginning of 2006, Williams Lea has nearly doubled its revenue. For the ongoing fiscal year, the company is projecting its revenue will reach 1.2 billion euros and boasts a client portfolio including Microsoft, Norwich Union, British Telecom and BMW.

 

"The German market is still in its infancy when it comes to comprehensive communication solutions. But, in terms of potential, it is the world's second-largest market after the United States," Appel said. "The goal of Williams Lea Deutschland is to mirror the success that its British parent has had around the world and to tap this potential."

 

"With the confidence and backing from Deutsche Post World Net to be the face of Corporate Information Solutions in Germany, we are looking forward to leading the space in the German market," Tim Griffiths, Global CEO at Williams Lea said of the announcement. "As our global client base expands, we need to mirror their geographic footprint and Germany is a key market for our offering. We are delighted to welcome clients and employees under the umbrella brand of Williams Lea."

 

From its current list of clients, Williams Lea Deutschland has generated revenue of more than 200 million euros during the ongoing fiscal year. These clients include Deutsche Bank, Deutsche Telekom, Siemens and Zürich Financial Services AG.

 


 

Author: The FINANCIAL


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