The FINANCIAL -- A new report summarising a study on gender equality within creative industries in four Eastern Neighbourhood countries (Armenia, Azerbaijan, Georgia and Ukraine) was recently presented by the British Council at the HeForShe conference in the Ukrainian capital of Kyiv.
The study ‘Gender equality and empowerment of women and men in cultural and creative industries’ is the result of the work of a team of nine experts who organised focus groups, conducted online polls and interviewed opinion leaders in each of the four countries.
In total, around 500 men and women were interviewed to understand why women in some industries get lower salaries, why it is necessary to defy stereotypes even if they are not very noticeable and why men in some countries are fearful of taking up certain professions.
According to the report, creative industries make up 4% of Ukraine’s Gross Domestic Product. Similar findings were also demonstrated in the other countries of the study. The experts aimed to illustrate the situation in creative disciplines with respect to gender and to understand how this information could be used in future programmes that will work with creative industries in the region.