The FINANCIAL -- The Italian Embassy in Georgia and Italian Trade Agency (ICE) held a press conference to present a new project in Georgia. The initiative named “Italian June” aims to promote the popularization of Italian products (Made in Italy). The project is being implemented jointly by the Ministry of Economy of Italy and the Georgian Airways air company.
“Italian June” will be loaded with exhibitions in which more than 40 importers and more than 100 merchants will participate, and in June customers will be offered different discounts by a variety of Italian brands. The initiative involves different sectors related to local merchants: perfumery, cosmetics, fashion, optics, accessories, furniture, design, and food.
The Italian Ambassador in Georgia, Antonio Enrico Bartoli, opened the press conference and declared the meaning and importance of the days of Italy. The conference was attended by Maurizio Ferri, Director of ICE; Stephano Dacvino, representative of the organization Bologna Welcome; and Antonella Bonolisy, representative of Bologna Airport.
“Italian June, which we are launching, is a great initiative, to highlight our products made in Italy and our culture. We have engaged more than 40 Georgian businesses, importers and distributors, who are running this campaign with us, having discounts and promotions. We are celebrating our national days with great cultural events, exhibitions and a fashion show, (organized with the Federmoda association composed of 25,000 Italian companies in the fashion industry). We are also highlighting the Bologna-Tbilisi flight connection. We believe that these direct flights are easing our relations between people.
“Italian goods are synonymous with good quality, creativity, beauty and trust, a mix of traditions and innovations and the main component of Italian lifestyle (Vivere ALL’Italiana). Yes, we are preparing and selling clothes, machines and furniture, but our main desire is to share our experience with the world so that others can familiarise themselves with the Italian lifestyle,” said Antonio Bartoni, Ambassador of Italy in Georgia.
The press conference also emphasized the possibilities of the Tbilisi-Bologna direct flight by Georgian Airways. Through the new direct flight, visiting Bologna has become more accessible and easy for Georgian tourists. The Georgian Airways flight to Bologna is currently the only direct passage connecting the Georgian capital to Italy.
“Georgian Airways operates direct flights to Bologna twice per week. This is very important for the development of Georgian and Italian relations. Every step taken for developing relations between the two countries is very important. We will create as many flexible products as possible due to tariff rates policy, as well as in terms of passenger and freight transportation policies, to enable Georgian tour operators to create their own products via direct flights and to make Georgia even more attractive to Italians,” said Tamuna Tandashvili, Business Development Manager at Georgian Airways.
The website www.italiuriivnisi.ge has been launched specially for the campaign “Italian June” where the list of participant companies, their promotions and discounts are listed and described. Details of all the events planned within the initiative can be found on the Facebook page “MadeInITALYinGeorgia”.