Majority of companies in Georgia reduced their employees, survey

Majority of companies in Georgia reduced their employees, survey

The FINANCIAL -- Decrease in demand is the most significant side effect of COVID-19 in georgia, according to study by PwC Georgia together with the Investors Council. Decrease in demand meaningfully affected the revenues of the surveyed companies that have already dropped by more than half for 65% of respondents. From all the sectors, the accommodation and food service companies were effected the most – more than 75% of this sector is experiencing significant revenue reduction. Projections from the respondents are somewhat positive and only half of them expect more than a 50% drop in revenue, while the accommodation and food service companies still expect to be the most affected.

Decreased demand, cash collection shortages and changes in customer behaviors triggered liquidity challenges of the companies. 28% of interviewed companies comment that they have already faced liquidity challenges. Around half of the companies are expecting to face liquidity problems in the upcoming 1 to 6 months and only 15% of companies are optimistic that they can maintain liquidity without further reductions or downsizing.

As a quick solution to resolve decreased demand and liquidity issues, companies started to reduce their headcounts, said report. More than 50% of surveyed companies have already experienced some employee reductions, with the tourism and service- related industries being most vulnerable (more than 40% have already reduced 100% of their employees). The agriculture sector has been the least affected from this perspective. Due to the uncertainty, the projections of respondents follow the same trend.

As the trend continues, the majority of companies are facing additional financing challenges, study reveals. 79% of respondents mention that they need additional financing. However 85% of those companies have not yet approached the financial institutions and the majority that did were not successful in obtaining additional financing. The only exceptions from that segment were large enterprises: 42% of companies who approached banks were able to obtain additional financing, 22% were rejected and 36% are still waiting for a response.

Analysis shows differences in the expectations in the regions compared to Tbilisi. From the surveyed companies, fewer in the regions expect a drop in revenues by more than 50% than in Tbilisi (44% in regions compared to 51% in Tbilisi). These differences are maintained in the headcount reduction field too: 45% of the companies from regions have not planned headcount reductions compared to 37% of companies in Tbilisi.

65% of the surveyed companies identify decrease in demand as the major challenge

Based on the analysis of the responses, the main difficulty the companies face is decrease in demand followed by the currency rate fluctuations and disruption in the supply chain.
• In addition to the responses recorded in the study, the companies also cited the closure of business due to quarantine and restrictions on transportation as a significant difficulty.
• In terms of sectoral analysis, closure of external borders disrupts mostly accommodation and food service enterprises, with 49% indicating it as a difficulty, as well as transportation and storage business – 41%.
• Almost half of the respondents operating in the construction or ICT sectors are especially concerned by difficulties related to the currency exchange rate and late payments from clients.
• Disruption in the supply chain and difficulties related to the currency exchange rate was identified as a difficulty by companies operating in the agriculture and manufacturing sectors.

Over 59% of micro self-employed enterprises have suspended their business activities in response to the emerging difficulties

Based on the responses, many companies were forced to suspend business operations and/or shut down production due to the pandemic.
• Employees of the companies with more than 50 people more often than others had the possibility to telecommute / work remotely, move their business activity online and to use liquidity facilities.
• According to the survey, slightly more than every tenth of all respondents had to reduce the number of employees and more than every fifth granted their staff unpaid leave.
• From a sectoral perspective, 66% of accommodation and food service providing businesses suspended their activities, followed by wholesale and retail traders with 57%, construction – 53% and other services 50%, while businesses in manufacturing and agriculture, forestry and fishing had to limit or suspend production.
• The ICT sector, due to its nature, was the least affected as the business could quickly adjust to the new reality and navigate through current challenges.

63% of respondents indicated a more than 50% revenue drop in March and April 2020 compared to last year

The most affected sectors during the pandemic are accommodation and food service providing businesses (78%), transportation and storage (69%), other services (68%) and wholesale and retail trade (66%).
• Around 40% of companies in the agriculture and manufacturing sectors reported a 50% drop in revenues, which is comparably lower than other sectors
• Only 5% of businesses disclosed no decrease in revenues in March and April 2020.
• In the context of respondents answers by sizes, 69% of micro- self employed entities stated over 50% of revenue decline, followed by: micro employing 2-9 people (64%), small employing 10-49 (60%), medium 50-249 employees (54%) and large businesses (52%)

44% of companies have not reduced their employees in March and April 2020

• Based on the analysis of responses, 27% of all enterprises have decreased their headcount by 100%.
• The lowest number of reductions are observed in the agriculture, ICT and manufacturing sectors. However, service industries including accommodation and food service activities, other services and transportation and storage have the highest number of complete staff reductions with 46%, 40% and 28% respectively.
• Analysis of the responses for occupations among dismissed workforce show that the largest decrease was observed among sales and service workers 38.7%, followed by business and administration 10.5%, construction 10%, manufacturing and processing workers 8.3% and transportation service staff 8.1%.

71% of the companies operating in accommodation and food service sectors predict revenue drop above 50% in the upcoming 3 months compared to the previous year

One half of the companies from all sectors forecast a drop of more than 50% in revenues in the upcoming 3 month compared to the last year. More than one fifth of all companies cannot precisely estimate their drop in revenues.
• The highest uncertainty (don’t know / hard to estimate answer) is in agriculture and construction sector.
• Only 3% of companies predict no revenue drop in upcoming 3 month.
• Enterprises operating in service industries have the most negative expectations among all the sectors. 71% of accommodation and food service companies project a significant revenue drop of above 50%. The same applies to 53% of other service providing companies, 47% for transportation.
• One half of wholesale and retail trade and enterprises in other sectors also anticipate more than 50% of revenue drop in coming month.
• To observe responses from the size of companies - among micro-self employed, micro 2-9 employees and small scale enterprises – 53%, 49% and 46% respectively indicating that there will be more than 50% of revenue drop. However, none of the large companies suggested less than 15-25% of revenue decrease.

More than 60% of companies in agriculture sector do not expect reduction in the headcount or unpaid leaves for the employees in the upcoming 3 months

Based on the responses from various sectors of economy 40% of enterprises do not plan to reduce the number of employees during the upcoming 3 month.
• Around one fifth of all the respondents indicate reduction of headcounts by 100%. The most negative responses come from service providing companies. In particular 32% of accommodation and food service providers predicts 100% reduction in employment whereas 29% of other services.
• Looking at the responses from the company size perspective 24% of micro enterprises employing 2-9 people and 13% of small scale businesses (10-49 people) plan to reduce 100% of their staff. The comparable statistic is significantly lower for medium and large businesses projecting 5% and 7% in total reduction of their workers.

Only 15% of companies forecast that they can maintain their liquidity over 6 months

More than a quarter of the respondents already assess that their business faces liquidity challenges, the majority of such companies being micro enterprises. The result varies significantly across the different groups. More than one third of small, medium and large businesses admit that they are able to maintain financial liquidity for over 3 months, 36%, 37% and 39% respectively.
Most of the companies that face liquidity problems are operating in accommodation and food service provision (41%), other services (35%), followed by wholesale and retail trade (30%) and transportation and storage services (27%). The most sustainable sectors during the pandemic, who can continue operating without reduction in employment and maintain liquidity after 3 months, are agriculture (51%), information and communication (46%), manufacturing (45%).

79% of the respondents see the need of additional financing, from which 85% have not yet approached financial institutions

Statistics vary across the sizes of companies. Slightly more than 90% of micro businesses have not yet approached financial institutions. The situation is completely different for large companies, out of which only 48% have not contacted the financial institutions yet, 22% already obtained financing, 19% are waiting for the decision and 11% got rejected.

27% of the respondents look for additional funding to finance the working capital

Businesses have diverse purposes for additional funding. Over one fifth of surveyed companies require additional funding for working capital. Around one quarter of companies need funding to pay their existing liabilities. 20% of all the companies need funding pay existing taxes and 18% for covering the wages.
• It has been stated by a large number of respondents that they request for deferment of taxes, especially VAT and import tax.
• If we compare the data across different sizes of businesses there is not a large diversity for financing purposes. However, more than average - 30% of large enterprises - consider refinancing of existing loans.
• From the sectoral perspective, agriculture, manufacturing and wholesale and retail trade sectors more than others show the need for additional funding for financing raw materials and /or purchasing machinery.

Author: Natalia Revishvili
About author: Natalia Revishvili is a professional financial content writer and editor with an extensive experience in technical analysis and the Forex market. Over the past few years, she has been successfully trading on Forex using the trends, support, resistance and technical formations. Now Natalia, apart from trading Forex for living and being technical analysts for financial websites, is a happy owner of two dogs traveling round the world.

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