The FINANCIAL -- Clinic and aesthetic medical centre Medi continues to make people in Georgia beautiful, having provided a beauty treatment to its millionth visitor this year.
“Having its millionth visitor in 2016 means that Medi Clinic has been famous for 20 years already. Medi is a reliable brand. People in Georgia believe in the professionalism of the medical staff at Medi and that our patients are satisfied with the high-technological products Medi provides,” said Lia Sonishvili, Director General at Clinic Medi.
For all these reasons Medi Clinic deserved recognition from customers as well as the around 200 local experts who named Medi a Golden Brand worthy company of the year 2015.
“The reason why Medi won Golden Brand is that we introduced unique technologies, methods and medical services to the Georgian market. These are standards which are brought and implemented exactly by Medi in Georgia,” Sonishvili said.
Medi Clinic is a member of the international aesthetic medical centre Mediaesthetics and has been operating in Georgia since 1999. From a single branch and a small range of medical services, Medi grew to be a large clinic positioned in Georgia with 22 branches and a complete range of medical services.
“Now Medi’s service is available in almost every region of Georgia. People know and love Medi in Batumi, in Kutaisi, in Telavi and in Gori, plus in Georgia’s Kvemo Kartli and Imereti regions. Today Medi Clinic is the leader in cosmetology, stomatology, plastic surgery and rehabilitation services,” Sonishvili said.
Referring to the most frequently demanded and popular beauty treatments in Georgia, Sonishvili said these were rhinoplasty and removing unwanted hair.
“Caucasian people are characterised by a Caucasian nose and unwanted hair. Today, rhinoplasty makes up 75 percent of all plastic surgeries in Georgia. Body contouring surgeries are also very highly in demand in this country,” Sonishvili said.
“As for removing unwanted hair, I would say that Medi was the first clinic in the South Caucasus to introduce dermatological laser therapy technology in 1999 for removing unwanted hair. Thanks to this technology we have helped many to remove unwanted hair,” she added.
Q. How does Medi Clinic manage to maintain its high standards?
A. There are various reasons why Medi is distinguished by its high standards and never loses its leading position on the market. First of all, Medi Clinic offers a full range of aesthetic medicines.
The management of the clinic and the doctors regularly take part in the most prestigious congresses and exhibitions in Europe and the United States. The latest technologies, introduced at congresses held in New York, Monte Carlo or Toronto, are successfully implemented in every branch of Medi Clinic in Georgia.
At the same time, all our services are quite affordable for the local population of high, middle and even low-income segments. This is achieved thanks to a flexible payment system which Medi Clinic adapted for the local population. We offer diversified services and interest-free loans to our clients so they can receive their preferred service in the shortest time.
Q. Today anti-ageing procedures are very popular and in-demand worldwide. What about in Georgia - what services does Medi Clinic offer its clients?
A. As is known, the 21st century has been declared the century of anti-ageing. Medi Clinic is the leader in Georgia as well as in Russia and the Czech Republic in providing anti-ageing solutions to its clients.
Women are not the only clients who want to stop ageing, as men also want the same. Youth and beauty are prized by everyone, and get more in demand as time goes on.
From Botox to Restylane, we offer all the services that really lift, fill, erase and smooth out lines and wrinkles.
Q. You said that men also visit Medi Clinic to take care of themselves. How is the number of male clients increasing at the Clinic?
A. Whereas before the majority of our clients were women, now this trend is changing and more men are visiting Medi Clinic. About 15-20 percent of all our clients are men.