- Most Trustworthy Company in Georgia’s Online Loan Industry - Most Trustworthy Company in Georgia’s Online Loan Industry - Most Trustworthy Company in Georgia’s Online Loan Industry

The FINANCIAL -- is cementing itself as the most trusted digital finance company in Georgia, offering the best conditions for online loans in the country.

With years of experience, has built a strong, satisfied, and trusted customer base by paying special attention to the requirements of our customers and by meeting their financial needs.

For these reasons has recently received the Golden Brand 2016 award as the most trustworthy and responsible company in the Online Loan industry for the third year in a row.

“As a consumer finance company, our brand is built around values such as transparency, honesty and constant progress. We are glad to receive the Golden Brand award for the third year in a row. This award is a result of our teamwork, and the fast, convenient and trustworthy service we offer our customers,” said Lasha Bzarashvili, General Director at 4Finance Georgia. is a member of 4Finance Group, which is a market-leading provider of short-term loans to customers throughout the world with recent expansions into new continents. The company entered the Georgian market in 2013, with the brand name and gained a leading position in just a year and a half.

“4Finance Company started in Latvia and over the years has accumulated more than seven million customers in 15 countries including Georgia. has become a leading player in the Georgian online loan niche because of its unique value proposition, fast performance and flawless customer service combined with the lowest interest rates compared to competitors,” Bzarashvili said. offers customers short-term online loans from an increased limit which is now GEL 100 up to GEL 1,200, while earlier it was from GEL 50 up to GEL 650. The repayment term is from one to 30 days.

“This year we made changes and increased the limit of loans and decreased the commission of loans as well as the commission of rescheduled loans. From this year our customers can get a loan from GEL 100 up to GEL 1,200 at only 5.4 percent. Thanks to these efforts we have been getting positive feedback from customers which makes us very happy and more motivated,” said Bzarashvili.

The customers of vary between the ages of 20 and 65. However, those in the 25 to 45 age category are the most active customers, said Bzarashvili.

Q. What new services/products has the company offered to clients recently?

A. Besides the above-mentioned developments in the company, we continue to promote the ‘Get cash in hand’ project which we launched at the beginning of 2015.

At the current moment, the ‘Get cash in hand’ service is available in Tbilisi, Batumi, Kutaisi and Zugdidi. The service desks in all of these cities are located in shopping areas, so, if a person needs the money at that specific moment, they can easily reach our salespeople, who will help them to fill in the application form and receive the requested amount within a couple of minutes.

Q. The demand for online requested loans is increasing. What do you think is the reason for such growth? Can we assume that the reason lies in the low income in Georgia?

A. With the fast-moving pace of technological development, the number of customers using online services is increasing rapidly. Thus, the number of people taking out loans online is also growing. Furthermore, I do not think there is a correlation with low income.

This product is popular in developed economies as well, for example in Scandinavian countries. I would rather associate it therefore with the comfort, speed and simplicity this product brings. We enable customers to better manage their cash flow with fast access to funds.

In most cases people need to take out an online loan when they run out of money and there are only a few days left before their salary comes in. In this case an online loan is the best solution as people can get it quickly and easily.

Most of our clients take out online loans to cover emergency and unexpected expenses like repair bills, holiday trips, electronics, shopping etc. If a client has difficulty repaying a loan, we try to find a solution and offer the client the best way to repay his/her liability.

Q. What was the main challenge for in 2016?

A. faced new challenges last year as the company changed its status and became a micro financing company. Fortunately, successfully overcame all challenges and continued its operations with better positions on the Georgian market.

In general, for us the challenge will always be to stay fresh and innovative. is part of a global company, hence from the very first day we launched the business we implemented the best practices from our companies across the European Union. We set high bars from the beginning and it was challenging to go beyond them. However, I can confidently state that we still had progress in a number of areas.

For example, customer service is a field where there is always room for improvement. We try not to fall behind the latest trends and ensure that works with the highest standards embraced not only by Georgians, but by customers across the globe. Our customer satisfaction rate proves that we are on the right track.

The number of companies offering online credits is increasing rapidly, as a consequence the competition is increasing. This service is becoming popular not only in Georgia but in Europe and the whole world as well. Simplicity, comfort and rapidity are the main factors resulting in the increasing demand for online services. makes it easier for customers to receive the money via their portable devices. - as a leader company in digital finance, will keep concentrating on creating innovative and comfortable financial services. The challenge will be to stand out from our competitors, but we are confident that our unique value proposition will not go unnoticed.

Q. How actively is involved in PR and marketing activities?

A. Last year the company changed its slogan. The old slogan was ‘Money for Modern People’, while the new one is - ‘Your Friend Company’.

We have changed the face of our company, which is now Dato Porchkhidze - a favourite musician of many in Georgia.

We have launched special campaigns to attract the attention of new customers in Georgia. We created many funny and strange videos and by doing this, we did achieve our goal.

Finally, I would like to promise everyone that will keep working hard to improve our product further and continuously offer our customers innovative, flexible services.