The FINANCIAL -- Tbilisi’s largest trade centres are becoming the most frequently visited places for Christmas shopping. Successful companies oriented at net expansion have opened shops at the city’s biggest trade centres like: Megaline and GTC or the largest hypermarket Goodwill. Each of them are running their own New Year promotions at their shops which in the end turns into a large fun Christmas shopping show at the particular trade centre these shops are located at.
“The actual aim of opening stores at trade centres is a part of the company’s advertising campaign as in terms of financial feedback these stores are less effective compared to ones located in the centre of the city. A minimum number of remaining stock products are sold at our Megaline store for a huge discount and hence are sold out in a very short period of time. As for GTC, we have highly expensive offers and the same is true of Goodwill as well,” noted Roland Javakhia, Roniko founder.
Shopping-entertaining centre Megaline was settled in 2004 on 15 December and after that has been open for customers every day. Megaline is the first commercial centre in Georgia which includes more than 100 shops, cafes, several banks, and kids entertainment centres.
“In January 2008 Ici Paris will open its third beauty centre in the newly launched shop at 33 Chavchvadze Ave. One more new shop will also be opened at the Goodwill hypermarket,” said Tea Modebadze, Ici Paris Marketing Manager.
Top Home Appliance Brands
“Sales have increased 10 times since the New Year promotion. The budget of the project is USD 60 000,” Ia Nadirashvili, Elit Electronics marketing Manager, told The FINANCIAL.
On the consumer’s market of Georgia company ELIT ELECTRONICS has been operating since 1996. Our company represents the official distributor of BOSCH, SAMSUNG, SIEMENS, and VESTEL in Georgia. Priority activity of the company is TVs and audio/ video equipment, Home appliances for houses and offices, and Mobile telephones.
“Kids especially get amused by the Santa Clauses, and numerous people visit the fairy world to receive a present for every item purchased,” said Nadirashvili.
The presents are as follows: Santa Clause’s cushions, Washing machines, Vacuum cleaners, Home theatres, Television sets, Refrigerators, Santa’s bags, Hair-dryers, and Irons.
As Nadirashvili noted, the most important news about Elit Electronics in 2007 was the regional expansion and the recent December opening of the biggest electronics shop in the Caucasus and Eastern Europe at Kazbegi Ave. 4. More shops will also be opened by the end of the year.
The best seller home appliance products at Elit Electronics shops in 2007 were: TVs, washing machines, gas stoves. As for the manufacturer brands the top demanded ones included: Samsung, Sony, LG and Bosch, Siemens, and Gorenje.
“Elit Electronics offers a widely diversified price portfolio ranging from as low as GEL 200 to GEL 25 000,”
After a ten-year experience of market acceptance, Elit Electronics founded a new network of shops- ELITELI of mobile phones, digital and computer appliances.
“As for the mobile phones sold at Eliteli shops, the best sellers are the new models by Motorolla, Nokia, and Samsung,” said Nadirashvili.