The FINANCIAL -- Hyatt Hotels Corporation on February 26 announced the appointment of Mark Vondrasek as the company’s chief commercial officer.
In this role, Vondrasek will be responsible for the previously announced commercial services organization driving guest and customer engagement functions while working across the organization to enhance the frequency and level of engagement with guests. Vondrasek will assume his new role effective March 1, 2018, continuing to report to Mark Hoplamazian, president and chief executive officer, according to Hyatt.
“Mark’s track record as a transformational leader, his past experience and recent success in accelerating the World of Hyatt loyalty program make him uniquely qualified for this role,” said Hoplamazian. “His ability to identify and advance innovative ideas that deepen relationships with customers is vital to our experience-based growth strategy.”
Vondrasek will continue to oversee the World of Hyatt loyalty platform as well as new growth platforms, including Miraval and exhale, along with global sales, revenue management, distribution strategy, corporate marketing, brands, communications, digital, consumer insights and global contact centers. Information technology will report into Alex Zoghlin, global head of data strategy, innovation and technology.
Hyatt further announced Jim Chu has been selected as global head of development and owner relations to maintain and enhance the momentum in new hotel development around the world, continuing to report to Chuck Floyd, global president of operations. Building on the previously announced streamlined structure for full service and select service operations, managed and franchised operations and development will reside within each region.
Additionally, James Francque has been appointed head of transactions, focusing on new investment opportunities for the company, and reporting to Mark Hoplamazian.
“I am extremely grateful to have a team of versatile leaders equipped to lead across a variety of areas within our business,” said Hoplamazian. “This new organizational structure will help accelerate our growth and position us to practice the agility and adaptability that is essential to our future.”